But, after speaking to Stone, it appears that Jelly has a much more unique and ambitious purpose than we’ve come to expect from web utilities. The primary goal of Jelly is to increase empathy, and is built more for the answerer than the asker.
“Using Jelly to help people is as much more important than using Jelly to search for help. If we’re successful, then we’re going to introduce into the daily muscle memory of smartphone users, everyone, that there’s this idea that there’s other people that need their help right now.
“Let’s make the world a more empathetic place by teaching that there’s other people around them that need help.”
The same could apply to asking about what to wear, where to travel, or how to decorate one’s room. In one anecdote, COO Kevin Thau’s niece solicited some art advice for an acrylic painting, which eventually got forwarded all the way to the art director of a friend and director of TV’s House, Greg Yaitanes.
“That art director answered it brilliantly,” he gushes. “In what world does a 14-year-old girl in Florida get a professional answer from an art director?”
Beyond being a very useful search engine, like I said before, it creates this circle of empathy, where people realize that ‘Oh, there’s other people who need my help and I can actually help them and they’ll feel good about it and they’ll get trained to thinking about helping other people. And, maybe that’ll even jump outside of the app and just into the real world and they’ll start looking around and helping people and wouldn’t that be great?
With this, the format of Jelly makes more sense. Offering knowledge in an instant is the shortest path to helping. Jelly is explicitly discouraging discussions or any long-form back-and-forth. Just quick answers, a shot of personal dopamine, and off to the rest of the day.
Posted from Diigo. The rest of my favorite links are here.