My daily readings 07/16/2012

  • tags: Startup

    • This post is my personal reflection on what went wrong. The paint is still fresh, and I’m still a bit sore with the pain of failure on my shoulders… but it’s not the first one in my entrepreneurial life. I am moving beyond it and focusing on what I’m really passionate about.
  • Great points. Put users’ purpose in the center of the UX design

    … A definitive statement about the difference that [the company] is trying to make in the world.”

    tags: UX apple

    • What makes Apple’s approach to user experience superior to others? I think the answer is simple – everything Apple does, including how it deals with user experience decisions, is driven by Purpose. Readers of this blog will know that GSD&M’s core focus when engaging with a client is to help them find their Purpose and excel. The Purpose Institute defines Purpose as “… A definitive statement about the difference that [the company] is trying to make in the world.”
      • To dig into the concept of Purpose a bit more, let’s take a look at Instagram. The Purpose Institute details the following key areas relating to Purpose: 

         

        • Purpose drives everything.
        • Purpose is a path to high performance.
        • Purpose fosters visionary ideas and meaningful innovation.
        • Purpose moves mountains.
        • Purpose will hold you steady in a turbulent marketplace.
        • Purpose injects your brand with a healthy dose of reality.
        • Purpose recruits passionate people.
        • Purpose brings energy and vitality to the work at hand. 
        • Purpose contributes to a life well lived.

        These can be directly applied to user experience decisions.

Posted from Diigo. The rest of my favorite links are here.

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