My daily readings 09/12/2011

    • But Mr. Chen said it had become clear only in recent years how valuable such social data is — for personalization and to customize advertisements. Eventually the men plan to add such sharply focused advertising to the site.
    • But Susan Etlinger, an industry analyst at the Altimeter Group, which studies technology and advises companies on how to use it, said Web users who were tired of wading through silly links and other noise on Twitter and Facebook might be open to a better solution that helps them find more personalized and relevant articles, links and videos.
    • Ms. Fake said Delicious might attract a wider audience now that more people are accustomed to sharing links and information socially — something foreign to most people eight years ago.

    • “Twitter sees something like 200 million tweets a day, but I bet I can’t even read 1,000 a day,” Mr. Chen said. “There’s a waterfall of content that you’re missing out on.”

       He added, “There are a lot of services trying to solve the information discovery problem, and no one has got it right yet.”

    • But the new Delicious aims to be more of a destination, a place where users can go to see the most recent links shared around topical events, like the Texas wildfires or the anniversary of the Sept. 11 attacks, as well as the gadget reviews and tech tips.
    • The home page would feature browseable “stacks,” or collections of related images, videos and links shared around topical events. The site would also make personalized recommendations for users, based on their sharing habits. “We want to simplify things visually, mainstream the product and make it easier for people to understand what they’re doing,” Mr. Hurley said.
    • “You’re Googling around and have eight to 10 browser tabs of results, links to forums and message boards, all related to your search,” he said. The new Delicious, he said, provides “a very easy way to save those links in a collection that someone else can browse.”
    • Both founders acknowledge that they were never diehard Delicious users. “I signed up in 2005 and I didn’t use it again until 2011,” Mr. Chen said with an embarrassed laugh.

Posted from Diigo. The rest of my favorite links are here.

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