There is a great article on Mock App about cracking the iPhone algorithm, which is a nice addendum to my post on the topic which can be read here. This guys findings take my theory even more to the extreme. His evaluation suggests that the first 24 hours are the absolve most important in an apps lifespan. The first 24 hours actually can define the entire ROI of an app. Read his article to learn more, here is the link again, it’s a 3 parter.