My daily readings 04/27/2011

  • tags: Instagram Competiton

    • When we last wrote about Treehouse back in June, I noted that it was perhaps the perfect app for sharing Bros Icing Bros pictures. Sadly, that meme died at the hands of Smirnoff Ice. But luckily, Treehouse has become even more useful since then. Notably, the iPhone photo-sharing app has a revamped interface that allows you to comment directly from photo pages, swipe left and right to quickly browse photos, and swipe down to see comments, likes, and location. There are also some nice new overlays that show all this information. And you can now leave photo comments.
      • The new key features include:

        • New navigation structure to allow fast switching between browsing and photo posting screens
        • Simplified photo posting flow
        • Live thumbnail preview. Quickly see what you’re photo looks like with different filters.
        • Camera now supports “tap to focus”
        • New users can test out the app without creating an account or logging in
  • tags: Pivot

  • tags: Instagram Competitor Pivot

    • It can be easy to forget that despite the early success stories (or irrational hype, depending on how you perceive it), there are many more startups out there that aren’t taking off for one reason or another. And one of the earlier players in this latest wave, Treehouse, is sadly no more. The service has entered the Deadpool.
    • Treehouse was technically a part of Fliggo, a Y Combinator-backed startup that had originally set out to be one of the “Twitter for video” plays. They had also been known as Vidly. But Bader correctly predicted that mobile photo sharing was poised to take off, and thus we got Treehouse. The service was well executed, and had an interesting sharing model that was sort of a hybrid of Path and Instagram. But again, for whatever reason, it just didn’t catch on in the same way.
    • We were indeed the first to really identify the market for mobile photo sharing.  It all started when we asked the question “What if you could see your friends’ camera rolls?” So many people take pictures on their iPhones that never see the light of day, so by being able to see your friends’ camera rolls, then you can see what your friends are up to.

      At first, we decided to focus on privacy and creating a comfortable environment for people to share photos without worrying who sees them. Initially we had great traction in small groups, but quickly reached the realization that private sharing is difficult in groups of friends that do not all have iPhones.  This is a problem that Path is facing right now. Hyper-privacy does not work and moves against the natural motion of social products now, which is to be more open.

      I’m happy to see Instagram’s success because it will bring forward the possibility of mobile photo sharing in people’s minds which will pave the way for new apps to have a chance to blow the lid off of the space.  We’ve barely scratched the surface of the potential of the mobile photo space, and I’m excited to see Instagram lock-down a long-term vision and watch Path slowly become more open.

  • tags: instagram

Posted from Diigo. The rest of my favorite links are here.

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