i) Revamp of the Android store: Initially, News was bundled into “news & weather” category, which was dominated by weather apps. Also, the leaderboard/featured was very hard to crack through. This has been improved, with new categories such as “News&Magazines” and much better discovery of apps, in general. Having a banner, more screenshots and getting more than 250 keywords to describe your app is huge. Still not perfect, but much better.
iii) Getting featured on the Market: Getting featured on the App Store gets you tons of downloads, easily 10x your normal traffic. I never thought Google’s blessings could do the same. Pulse is currently a featured app since last week, and the downloads every day are comparable to our best days on iOS.
Posted from Diigo. The rest of my favorite links are here.