One of the weirdest things about Yahoo when I went to work there
was the way they insisted on calling themselves a “media company.”
If you walked around their offices, it seemed like a software
company. The cubicles were full of programmers writing code, product
managers thinking about feature lists and ship dates, support people
(yes, there were actually support people) telling users to restart
their browsers, and so on, just like a software company. So why
did they call themselves a media company?
One reason was the way they made money: by selling ads. In 1995
it was hard to imagine a technology company making money that way.
Technology companies made money by selling their software to users.
Media companies sold ads. So they must be a media company.