So the question now: is Amazon making any money on selling these devices? Some may think that doesn’t matter because they’re Amazon’s way to move their content (pretty much the anti-Apple approach
). But as Bezos points out, the Kindle store and the Kindle hardware are completely separate entities within Amazon. “Internally, we view them as two stand-alone businesses that have to succeed on their own merits
,” he tells WSJ. Can selling the Kindle hardware at such a low price fulfill that?