My daily readings 07/26/2010

    • What we’re been trying to do is set it up so that the content we’re displaying is just a portion of what they are publishing. We just give people an excerpt.

      This is what killed my initial buzz for this thing. To be useful to me, a media consumption tool has to either provide a nice way to read complete articles or an efficient way to aggregate/filter large numbers of articles. Flipboard fails at the former by forcing a complete context switch half way through the article. It fails at the latter by trying to be the former.

      Asking for Facebook and Twitter logins without any apparent need or explanation was also a deal breaker.

      The excitement for this product was justified. The iPad reading experience is pretty fragmented and leaves a craving for some sort of universal reader like this, but Flipboard hasn’t got it right.

  • tags: Flipboard

    • Flipboard had the kind of launch any startup dreams of. They had Robert Scoble and the Wall Street Journal lined up with gushing coverage as the ap went live in the App Store. Others were quick to follow with their praise. In our review Zee called the app “An incredibly elegant way of transforming your social stream links, media, images and updates into a beautifully put together iPad magazine.”
    • Flipboard takes links being shared by your Twitter and Facebook friends and turns them into a magazine for you to read on your iPad.
  • tags: Flipboard

    • Oh my god, it was unbelievable. [The buzz] started around midnight the night before and was unrelenting. The reaction was like nothing I’d ever expected. I thought people would like it, but the incredible enthusiasm and the total rush of new people to come in because of Flipboard becoming this new trending topic on Twitter was amazing. I’m at Fortune’s Brainstorm conference in Aspen right now and pretty much none of us have slept in days.
    • Absolutely. We wanted to capture a laid-back reading experience, but eventually, we’ll be able to send out a tweet; I think everyone wants that. And yup, LinkedIn and Google Buzz [will be ported into the system], as well as Flickr, which we were going to ship with. We’ll be looking at all of them: Yelp, FourSquare, Tumblr. There are a lot of different social networks that people really like and we think there’s tremendous opportunities for us to integrate in.
    • I’m not sure which we’ll do when, but we’ll be looking at integrating all the social networks with publicly acceptable APIs.
    • With TellMe, we tried to create a simple product for the masses out of a very complicated technology. I  learned about scaling a business, scaling a network — all that kind of stuff. But the big thing I learned is how much I love creating something that works simply, and that everyday people will use on an everyday basis.
  • tags: Flipboard

    • Ellerdale, founded in 2008, has developed a Web Intelligence technology that applies semantic analysis to large, real-time data streams to extract relevant and valuable information. To date, Ellerdale has indexed over 6 billion messages from around the social Web and currently processes nearly 70 million messages per day. This technology and data set will be become the relevancy engine for the next release of Flipboard, enhancing the reader’s experience by always surfacing the most important and personally interesting information from Facebook, Twitter and other social networks.

      Designed from the ground up for iPad, Flipboard creates a magazine out of a user’s social content. With Ellerdale’s technology, future versions of Flipboard will be able to extract, categorize and feature highly relevant and hot trending content from across a variety of social networks.

      “Ellerdale has developed an impressive solution for understanding the ever-increasing stream of social data coming at us every day,” said Mike McCue, CEO and co-founder of Flipboard. “This technology will add deep relevancy for our readers, enabling us to present social content in a way that is not only more beautiful, but also more meaningful. It’s a great combination.”

      Arthur van Hoff, co-founder of Ellerdale, is joining Flipboard as the company’s new chief technology officer. Van Hoff, who played a major role in the development of the Java programming language at Sun Microsystems, and was founder of six high-tech companies, including Marimba, Strangeberry and Zing, will spearhead Flipboard’s technology strategy.

    • “I hope I can sleep with it Saturday night,” Doerr said. “It feels gorgeous. It is not a big iPod. It is a very big deal.”
  • tags: Flipboard

    • Actually, this angst about the app not working might be better directed towards Twitter, who throttles API connections to maintain performance. Flipboard can’t help it that the demand of users that want to receive tweets through their app is higher than Twitter allows.

      This article should have just said “twitter fails” and it would be more accurate.

    • Not surprised at all that few people are talking about the problems that Fliboard is having. Most of the people reviewing are early adopting techies (Scoble, techcrunch). They understand the and are forgiving of the problems that come with launching as a startup (think of Twitter or Mint). They care much more about the product and whether or not it has value in their daily lives. Seems they’re unanimously agreeing that it does in fact hold value.
    • Well that would be ok if it were slow or worked most of the time. It just doesn’t work! Anyway, it’s a decent product but not a big deal. The main issue is that technical journalism has stopped being journalism and has become a slave to the PR ecosystem. Journalism is a cornerstone of a free society and unfortunately, at least when it comes to reporting on technical products and services, it’s controlled by PR programs. Flipboard is not a 2 man garage startup. It raised 10+M to write a page flipping UI. They did a great job of their PR launch though!
  • tags: html5

    • I live on a boat, and sometimes I sail out, throw an anchor somewhere and just enjoy the silence for a few days. No phone, no television, no Internet. Nothing.

      It’s absolutely wonderful. There’s time to think through problems, time to reflect on life and time to think about new ideas. I can also drink my morning coffee not caring how I look or sound.

      When I come back I’m refreshed and have an inner peace that’s somewhat hard to describe. But getting totally away from everything every once in a while is recommendable.

Posted from Diigo. The rest of my favorite links are here.

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