Ellerdale, founded in 2008, has developed a Web Intelligence technology that applies semantic analysis to large, real-time data streams to extract relevant and valuable information. To date, Ellerdale has indexed over 6 billion messages from around the social Web and currently processes nearly 70 million messages per day. This technology and data set will be become the relevancy engine for the next release of Flipboard, enhancing the reader’s experience by always surfacing the most important and personally interesting information from Facebook, Twitter and other social networks.
Designed from the ground up for iPad, Flipboard creates a magazine out of a user’s social content. With Ellerdale’s technology, future versions of Flipboard will be able to extract, categorize and feature highly relevant and hot trending content from across a variety of social networks.
“Ellerdale has developed an impressive solution for understanding the ever-increasing stream of social data coming at us every day,” said Mike McCue, CEO and co-founder of Flipboard. “This technology will add deep relevancy for our readers, enabling us to present social content in a way that is not only more beautiful, but also more meaningful. It’s a great combination.”
Arthur van Hoff, co-founder of Ellerdale, is joining Flipboard as the company’s new chief technology officer. Van Hoff, who played a major role in the development of the Java programming language at Sun Microsystems, and was founder of six high-tech companies, including Marimba, Strangeberry and Zing, will spearhead Flipboard’s technology strategy.