he founder and CEO of another of our portfolio companies is wrapping up a large round and he showed me his pitch deck. Guess what? Six slides. I had nothing to do with his deck. But it was a work of art.
Like many things in life, less is more in fundraising slides. You can explain your business in mind numbing detail or you can inspire an investor and let them imagine. Guess what works better?
I learned this lesson when Brad and I starting raising USV 2004 in the fall of 2003. We retained an advisor to help us raise the fund and they told us to keep our deck to “six slides.” I was aghast. How could Brad and I possibly take all that we had done and learned in almost 20 years in the venture business and put it into six slides?
But the advisor won that argument. Two things happened. We learned to simplify our story and we learned how to create six killer slides. And killer slides are not slides with a dozen bullets each. They are six powerful points that combine to tell the meat of the story.
1. Imagine a world where…. 2. Here’s how we get there… 3. Known obstacles to overcome 4 The pot of gold 5 Why our team is awesome 6 Routing number for investment