When it comes to social games, one of the most important keys to success is analytics. Fun gameplay is, of course, a big factor, but tweaking viral loops to boost your userbase can make the difference between a fun game no one plays and a hit. Mixpanel
is a startup that’s playing an increasingly bigger role in this space, by offering developers tools to track analytics that go deeper than most other available services, like Google Analytics. Last night, I spoke with co-founder Suhail Doshi about the startup’s latest progress.