My daily readings 04/06/2010

  • tags: iPad

    • The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently, because they think it returns us all to their good old days when we just consumed, we didn’t create, when they controlled our media experience and business models and we came to them. The most absurd, extreme illustration is Time Magazine’s app, which is essentially a PDF of the magazine (with the odd video snippet). It’s worse than the web: we can’t comment; we can’t remix; we can’t click out; we can’t link in, and they think this is worth $4.99 a week. But the pictures are pretty.
    • But all of us comment on content, whether through email or across a Denny’s table. At one level or another, we all spread, react, remix, or create. Just not on the iPad.
  • tags: Entrepreneurship

    • As part of the research for the essay, I spent some time talking to ELEW about his apparent overnight success. What quickly became clear was that – as is almost always the case – there was almost nothing ‘overnight’ about it. But more interestingly, I realized is that ELEW’s story isn’t that of an artist at all. Not really. In fact it’s the story of an entrepreneur. Moreover, it’s a story that offers several valuable lessons for anyone – entrepreneur, artist, or otherwise – who wants to be ridiculously successful in their chosen field.
    • People said I was difficult to work with.” Lewis responds to the criticism with a cliche of his own: “Never try to teach a pig to sing; it frustrates the teacher and annoys the pig.”

      Lewis knew that to be successful, he’d have to turn his back on what he had previously been his career for life. So he did.

    • It was at that point that Lewis stopped thinking like an artist and started thinking like an entrepreneur. Realising that if he wanted to be successful he’d need to turn himself into a brand, he started cramming every branding book he could find; books with salesy names which insist that “it pays to be a winner” – which, Lewis points out, also happens to be one of the slogans of the Navy Seals. To most artists the idea of creating art using the principles of business – let alone those of the Navy Seals – would sound hideous but thinking commercially was what lead Lewis to make two significant decisions.
    • Create a whole new genre for what you do, give it a name, make it your own

      The second result of ELEW’s hustler-thinking was the concept of ‘Rockjazz’. “I wanted to be a one man rock band; using the piano to recreate the sound of the electric guitar; the vocals; the bass. Like how Beethoven and Bach were trying to reflect and emulate what they saw.” He pauses. “Except with them, of course, they were trying to emulate bees and things of that nature.”

  • tags: no_tag

    • 8_30612870_385000
  • tags: no_tag

    • 8-30612870
    • A low price sometimes attracts a different buyer than intended. The low price market may not be aligned with the value of your offer. Especially a product or service positioned as premiere, lowering your price can move you from your target market to one that could care less about your offering. And the market that needs your product or service discounts it because it’s priced too low. Low price must mean low quality.
  • tags: iPad, sales

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  • tags: iPad, sales

    • 8-30611865
    • Apple has just announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3, including deliveries of pre-ordered devices to customers, channel partners and sales at Apple Retail Stores. For your reference, that’s 30,000 devices more than iPhones were purchased when they first went on sale.

      Apple also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day.

  • tags: iPad

    • Read Jobs’ more personal musings from the early 80s through the 90s and into the last decade, and you get the clear impression that Jobs understands death as a creative force better than most people. For society, culture, and technology to progress, old thinking has to die off to make way for fresh new ideas. People who don’t die are dragged kicking and screaming in the future the way Strom Thurmond panted into the last decade with segregation still ripe on his breath.
    • Apple isn’t about to destroy its MacBook business, which has been expanding dramatically over the last half decade. And it didn’t introduce the iPad to kill off the iPhone or iPod touch. Successfully creating something new without sacrifice is all that much harder to do. It will require Apple to kill off interest in rival things of its competitor’s in order to allow the iPad to inhale the attention spans of consumers that those devices were once consuming.
    • Stupid jerks. Anyways, every company that is somebody will be passing around iPads loaded with digital documents. Companies are already ordering fleets of iPads, for the same reason their executives sport MacBook Pros: they say “we’re creative and use high quality stuff.” Reams of papers: you’re dead.
    • It’s also painful to mark up with annotations. The iPad has none of those problems, and adds all manner of new interactivity and video features, making it a good decade for trees. Short term, thick tomes of rapidly changing educational content: you’re dead.
    • Brochures. You walk into a Mercedes dealership or begin talking to a real estate agent about that multi-million dollar property and they used to hand you a glossy printed brochure. Screw that. Now you’re going to be handed a digitally interactive version of the product on an iPad you can peruse as the sales expert tugs at your heart strings. They send you a link to look at at home, too. Sold. Glossy print? Dead.
    • Single-purpose industrial gadgets. Custom developed information systems that cost the government millions to develop in small scale batches.
    • Flash and Silverlight and JavaFX. What if Apple created a significant new category of computing devices and connected it to its installed base of 70 million mobile devices, and none of it ran Flash nor Silverlight nor JavaFX? Why would anyone bother to learn that stuff? To deprive Android of having any native apps? To keep performance from rocketing out of control? To expand the required development efforts and QA by orders of magnitude, with no commercial payoff? Dead.
    • Further, Google’s tablet strategy is splintered on Chrome OS. Secretly, that’s because Google doesn’t believe in the future of the Android platform, at least not in its current incarnation as a modified Java VM. The company hopes to migrate its users to HTML apps across the board, so it doesn’t even care that Android Market is losing the battle against the Cocoa Touch App Store. That’s a few reasons why its soon going to be… dead.
    • The iPad is perfect for using in the confines of a plane. It doesn’t need the space of a laptop and works a lot longer. It has a much larger display than a netbook, and its more fun to watch than a iPod or iPhone. Why fool around with some generic junk that may or may not be installed or working when you can ignore that and just relax? Seat backs: dead.
    • Also like Microsoft, Google ripped off its former partner Apple in hopes of stealing what Apple had invented. But this time around, Apple is playing offensively by moving into the ad market itself. It plans to launch its own ad network and integrate it right into the Cocoa Touch tools, making it that much harder for Google to sell mobile ads (which are currently pretty dysfunctional anyway), the whole reason it got started with Android. If Google is just stuck servicing Android, a group of freetards who refuse to pay for things, who will want to advertise there? Dead.
    • It’ll be interesting to see if anyone pulls the old “Hey I can get a Dell for half the price of [insert Apple product name] with better specs.”
    • But of course, all other companies have to pay much more for flash memory than Apple because Apple buys such vast quantities.
    • Android – I don’t see how Android will fail as long as a large % of the manufactures and operators need SOMETHING to feed to smartphone consumers. Windows has imploded, Palm is running out of cash, Nokia is lost, Android fills that big whole. If Apple executes perfectly and RIM buys and pushes WebOS as their next generation I could see Android plateauing but Moto, HTC, and others need to sell something to Verizon. It is a product that is succeeding by default, not because of inherent qualities, but as long as the need is there if will keep growing. The Android app store could be a big fail however, if every new Android model continues to be incompatible with the last.
    • I submit two other product categories it will kill off; in-car entertainment systems and all those crappy hardware based kid’s education systems from Leap Frog to Vtech, etc.
    • First rate piece. Quibble about radio, dead as leading actor, but lives on as co-starring charactor actor. Would also add that readers who have never watched Jobs graduation day address at Stanford should take the time, he speaks of the great thing that death is, making room for the new in life. It’s much more than that as well, highly rccdmd.
    • Even at hospitals ($5,000 a day’s stay) they may not be able to afford iPads among the doctors (and nurses) taking in patients’ bio on their rounds. The iPad might run off at quitting time with the ‘lower-paid’ employees, of course. 😉
    • I am interested to see how OS X for Macs and iPhone OSX will come closer together in the years to come. I realize that the iPhone OS is touch based which is not meant for vertical screens like we use on our Macs, but laptops already have large trackpads that could be used to navigate. Apple could develop a similar device for their desktop computers. I would like to see a program, maybe even part of iLife, that runs a virtual iPhone on your Mac. It could run as a stand alone program or control your iPhone/Touch/iPad when connected to your Mac. There are actually a lot of iPhone apps that have no true OS X equivalent that I would like to be able to use on my Mac Pro. Think of it as a Dashboard on steroids. It that does happen, that would also give all those Windows using iPhone owners another incentive to buy a Mac if that integration can give some added value to using their device. I would hope that it would make syncing far easier. iTunes was designed as a music program and has been forced into becoming bloated and something it was not designed to do.
    • Since the MSdroid ecosystem consists of many manufacturers and OSes with few guidelines (of which anyone is aware) getting them all to work on (virtually) the SAME OS will be extremely difficult. (I don’t really see WinMo7 going much of anywhere.) MSdroid will end up being more like the Windows side of things than the proponents will care to think of or recognize. Yes, they’ll probably market some compelling devices, but with an array of different hardware configurations… differing screen resolutions, processors, keypads, touch-screens, ports/slots, etc… the end product will be just as complex, buggy, unstable as Windows. This will be a boon for IT people who thrive on others’ tech misfortunes, but no thanks.
    • An accurate list of predictions – at least I have been thinking along those lines…You forgot to mention music hardware (synths, samplers, groove boxes), camera filters and lens add-ons, remote controls, any electronic device that you can think of can be recreated – and improved! – on the iPad…A great example is the $10 App version of the $400 Korg Electribe. The only people who don’t get the iPad as a total game-changer are the ones who haven’t tried one yet.

Posted from Diigo. The rest of my favorite links are here.

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