My daily readings 03/06/2010

  • tags: performance, iPhone, app

  • tags: no_tag

    • Greetings. Code Quarterly is a new publication that intends to publish in-depth articles of interest to hackers. Readers will be able to read them on the web or buy DRM-free PDFs, Kindle and iPad versions, and print-on-demand paper copies. Subscribers to our print journal will receive a beautifully typeset quarterly containing all the articles from the past three months.

      We believe there’s a niche waiting to be filled by someone publishing well-written technical pieces longer than the average blog article but shorter than books and making them available in a variety of formats. We are aiming at depth more than absolute timeliness; there are already plenty of outlets for the latest tech buzz.

  • tags: facebook, innovation, management

  • tags: reading

    • Magazines, books, newspapers — all that printed stuff is supposed to be dying. Advertising pages, which have been steadily declining, dropped 26% in 2009 alone. But here, surely, was some evidence that publishing might have a chance. If an adolescent who otherwise spends every waking hour on a laptop still craves the printed word, then maybe, just maybe, there’s a little new growth left in old media.
  • tags: no_tag

    • 我毕业于南京师范大学动力学院,学工业机械自动化。毕业之后就换了工作,后来一段时间在IT,之后在西祠做网络、发帖子,2001年开始走向新闻。

      我是75年出生的,2001年我已经26岁了,我要搞新闻,彻头彻尾搞新闻。我花了2年时间成为战地记者,3年时间进入《纽约时报》。

    • 新闻的第一个角度是模式竞争,当下模式的竞争。一个没有受过新闻训练的人,反而能很快地适应当下的模式,而新闻学院的学生,要花三年的时间去学习已经被淘汰了的模式,因此我们在招员工的时候,很少愿意招新闻学院的。

      中国从78年到现在,媒体从新闻机器、宣传机器在不断地适应变化到一个正常的媒体社会。新闻模式在不断地开放,越来越多地人接受客观新闻写作,将新闻和评论分开,这就是一直在背后起作用的美国模式。因此中国的媒体都在不断地模仿和追赶美国的大报,学习美国模式。比如《第一财经》要做中国的华尔街日报,《新京报》想做北京的《纽约时报》,《南方都市报》的评论版想做《纽约时报》的评论版。

    • 举个简单例子。《南方周末》很好,不要学。美国没有周刊。美国没有周报。周二刊,周三《二十一世纪报道》不要学。什么是报?news paper是要讲新闻有效性,新闻的及时性。周报只有中国有。在不成熟的社会才有,所以我们不要去追捧任何关于周报的模式的东西。再比如,鄢烈山的杂文很好吧?但是美国没有杂文,美国只有评论,只有分析,只有特写,只有新闻这四种模式,没有杂文。所以《南方都市报》就放弃了杂文。为什么?因为美国没有,南都完全放弃。
    • 作为普通记者,既然老总在拷贝美国模式,我们就不要在这等了,我们提前走到五年后的那一天,我们现在就开始学怎么写美国新闻,怎么写NEWS,怎么写分析,怎么写评论,怎么写社论,怎么写特写。所以如果大家有时间去美国读一年的新闻培训,绝对回来以后就值钱。
    • 媒体改革不是实业改革,不是产业改革,它是个概念改革。我们看看台湾,旧观念的媒体在那一瞬间,完全倒塌。你在旧资源里面获得的一切,在那一天什么都没有了。最关键一点,你作为一个普通记者,作为中层领导,你的资历,你的领地就会变得不干净了,这是非常重要的一点。就是说我不能从新媒体,新的社会,我不能从你过去信用积累中看出你能适合未来。我最后会讲新闻是一种信仰,不可能首鼠两端。
    • 所以我到《华夏时报》两千年七月,我开始坚持每天翻译经济学人杂志。每天。

      我很快明白了,世界上比较好的评论是怎么写的。其实,我只学了一种模式,一个国外比较好的模式,只要这个模式是比较成功的,我们只需要打一个时间差,就能成功。我很简单,我就是每天坚持翻译,当时让我模仿经济学人的调调我都能模仿出来,倒背如流。然后我就开始看《纽约时报》,以此方法。

    • 我们首先要找到最敏感的新闻、选题,然后找到选题的记者必须将其卖给记者站,记者要把选题推销给我的编辑,编辑必须把标题写得很醒目,打动主编,主编必须确定这个稿子能卖给读者。换句话说,从采集到成稿,我们的新闻是一次一次的销售的过程。

      所以我们应对这个销售模式,我们采取了一种思考的方法,叫So What。翻译成销售用语就是你到底卖的是什么破东西?为什么要报道新闻?,这是第一个过程。第二个过程,我们继续问Who cares?翻译成销售用语就是说凭什么我要买?谁关心这个新闻呢?

    • 我们报一个人丑闻,根据美国新闻方式,你最后一定要通过他,如果他不通过,他不发言,这个报道不能写,所以不要学《一财》的QQ报道,完全不通过对方。完全报出来了,那不是新闻,美国新闻伦理非常严格的。这是非常难的事,但是好的记者一定能通过。
    • 在2000年做华夏时报的时候,我第一个报道就是采访以色列和巴基斯坦大使。然后有一个新闻官跟我交流,我没想到这个人就是未来的半岛电视台的北京分设社长。所以,半岛社长帮我的忙很简单,他就是轻轻的把我带到大使馆,随便盖了一个章,就去了伊拉克。
    • 我根本就没有申请。所以在我们采访的过程中,不要有框架,真实社会完全凭关系的,完全在于你能不能拿到关键的人。所以作为一个记者,我们首先要把自己培养一个资源人士。什么是人脉?当你在做新闻采访的时候,要特别注意培养跟节点人物的感情。这些人可能是一个专家,也可能是一个名记者,也可能是一个普通热心的人,但他们非常之重要。所以这就是我拿到伊拉克战地签证一个非常简单的原因
    • 人不能靠信仰活,但是不能没有信仰。

      活下来,你通过自己的很多训练,比如可以做销售公司,去做白领,做OL,做技术,做网站。但是你要用新闻来谋生、赚房子的时候,那是非常危险的。信仰,一旦要跟自己的饭碗混在一起,信仰一定不是信仰了。

    • 《南方周末》经常鼓吹自己有超人的价值观,经常说我肩负社会道义责任来报道新闻。这是非常虚假的,其实他只是赚市场份额。但是最大的危险是,当新闻不纯粹的时候,不是报道记录新闻的时候,有一些社会追求的时候,你的本身就开始违反新闻伦理了。新闻伦理是价值中立的。《南方周末》在长期报道重大问题,面对弱势团体的时候,会无限制地往弱势团体倾斜,但是你自己心里清楚,真实事情不是这样的。
    • 中国未来有最大的风险,就是社会分层太多,多元化很厉害,不同的利益团体,如农民工,中产阶级,官员,海归,学生,普通大众。开放社会、民主社会、媒体社会最大的优点就是允许多元存在,但是怎么表达多元?我不能找到真实,我只能找到一个逼进真实的方法。
    • 所以我们现在看新闻的时候,首先要从模式竞争去看,我现在补充一下欧洲模式。在台湾现在发展已经不是美国模式了,台湾没有调查报道,台湾的新闻是有评论的,台湾的新闻是对立的,是党性的。这个不像美国,但是太像英国、法国、法国、意大利了。

      《南方周末》以前批评一个东西,就是欧洲式报道,很容易被中宣部抓到把柄。中国在未来五年的美国式发展,不是一个宿命,而是中宣部体制下一个必然的结果,一个生存模式。换句话说是中宣部帮助我们美国化。但是如果中宣部没了,马上党派报纸就会出现。

      所以说到那个时候,等我们五年之后,等大家都成为记者之后,我们就要改观念了,我们要提前去学欧洲模式。我打赌,五年后,十年后中国的新闻世界,就是欧洲式的发展。这是模式竞争。

    • 安替:美国新闻是美联社开始的,美联社才是新闻专业主义。当时在一百多年以前,两个党派观点非常冲击,所以AP美联社想把新闻卖给公众。因此,我只能做到哪边都不得罪。这个情况蛮像现在我们的新闻控制局面的,就是什么人都不能得罪,只报道事实。

      所以我说中国和美国在这方面有可比性,危险相同。欧洲不行,长期以来欧洲有个主流社会,比如英国,一直有贵族社会。在欧洲,比如法国,整个报纸都是左派。所以欧洲模式和美国模式截然不一样。

    • 职位是暂时的,职业是永恒的。你可能会失去这个职位,但是你的职业信用保证了,如果你获得了这个职位,丧失了职业信用,圈子很小的。北京记者圈我们以前经常在一起聚会的,谁干的坏事,大家都知道,那个很快的,你收了哪个企业的钱说实话当别人不知道吗?因为他给你钱的时候他不会告诉别人(英语)?所以听我讲,职位是暂时的,职业是永恒的。
    • 现在我认为在整个的新闻圈的外壳是越来越紧,控制越来越严,不管是网络新闻还是媒体,大家知道越来越多的电话过来。但是内壳越来越多的主编,副主编,主任编辑,大记者,首席记者越来越多的人开始是自由派。换句话说很奇怪,这个壳越来越保守,但是里面人确实走越来越开放的过程。

      这造成了几个后果,第一,我们所有人都装孙子,有共同感。大家想一下如果几年后开放了,谁会为中宣部说一句好话?不会的。为什么?我们这些年被王八蛋逼疯掉了。越来越多的压迫反而产生共同体的共识。俄罗斯的转型就是因为这个共同体不结实。所以我非常感谢中宣部对未来中国媒体社会锻造,因为是因为它把我们大家的命运连在一起的。

      第二,既然是一个外壳,在不断的保守化,内壳在不断的自由化,会有什么事情发生?一旦外壳有分裂的机会,有开裂的机会,一夜之间中国80%的媒体全是自由媒体。中国改革开放之后,《人民日报》我不相信还会有人买,就这么简单。

    • 安替:其实有一个问题,就是说你去买一本叫《危机公关》的书。
    • 人必须有深度,其次才谈有没有偏见,一个没有偏见又没有深度的人是没有意义的人,一个有偏见但是有深度的人是有价值的人,首先要做到有深度然后再没有偏见。
    • 光看经济学人而不去读 Harper‘s, Atlantic Monthly 和纽约客,这样的新闻观稍嫌偏狭。
  • tags: no_tag

    • 他形成一个奇怪的印象:QQ账户是临时性的。每次上网,他都会申请一个新账号,然后发现,上次聊得不错的好友都消失了。

      “特别傻是吧?”张问记者。但硬币的另一面是,这个使用网络产品时极度相信个人体验的26岁年轻人,

    • “其实我对互联网并不了解,我只是对用户了解”,张剑福说。这个1982年出生的年轻人现在几乎很少上网,也不关注竞争对手的动态,“如果你心中有敌人,就容易被它牵着走,比如看它有个什么新的功能,就觉得要赶紧加”。但他每周有两天时间必然要泡在网吧。张称,他通常会坐在一个漂亮女孩旁边,装作看电影的样子,实质上会看这个女孩都在网上做些什么。因为漂亮女孩是网站的“核心用户”,观看她们的行为,能不断带给张很多产品上的灵感。
    • 10770的产品算不上创新,张剑福给他的定位是“个人数据库”——为用户提供日记、相册、音乐盒、通讯录、记事本、收藏夹等一站式储存功能——但张很愿意根据用户的反馈修改。比如,一度他不断接到很多男性用户电话,问能不能加上留言板的功能,以方便和网站上的漂亮女孩交友?张立即顺势引导,利用数据存储的便利吸引女孩进入,通过这些女孩的资料再吸引男用户。

      就这样,靠着缝缝补补的小聪明,2005年时,10770的用户已达到20万,张每个月能通过VIP收费获得十万元。比这些收入更重要的收获有两个,第一,张逐渐能够准确把握网络交友的心理模式。第二,10770吸引了正在寻找创业机会的庞升东,也是从庞升东口中,张才第一次听说MySpace

    • 但张解释,如果放上照片,用户们只会去点击好看的照片,这会让大多数人的页面异常冷清。相反,如果没有照片,用户则会把列表中的异性页面都点一遍,这无形间就增加了互动。

      而让51急速成功的功能之一,视频认证的开发,也是来源于张对自己经历的总结。有一次,张在交友网站中认识一个照片特别漂亮的女孩,正当他和朋友炫耀时,却被朋友揭穿照片只是某位明星,这让张相当郁闷。于是,张觉得,交友网站中最重要的是照片的真实性,它超越了任何实名制度。

  • tags: design

  • tags: no_tag

    • 刚刚荣升为搜狐首席技术官的王小川告诉记者,这个产品就是一直被人视作轻量级产品的输入法。2000年,还在Chinaren任职的王小川被“并购”进了搜狐,负责搜索项目,并在2004年推出搜狗搜索,但因为“当时有各种商业的压力,走偏了”。2006年他采纳了将搜索引擎与输入法结合起来的创意,推出搜狗输入法,以解决传统的输入法词库不全的问题,但他没想到的是,短短3年之后,这款不起眼的输入法会“黏住”1亿的用户。
    • 在搜狗内部,王小川也把搜索引擎和桌面产品分成两个相对独立的部分,亲自主抓桌面产品,他认为,“在搜索的局部战场里面去创新突破的难度很大,所以把更多的精力放在桌面领域。”
    • 而当互联网上的信息呈现爆炸之势,门户已经不再是互联网流量的源头,互联网的入口呈现多元化。无论是搜索引擎,还是QQ、MSN这样的即时通信工具,或是微博、开心网、人人网这样的社交网站,甚至是输入法这样的中文用户必备的桌面软件都成为用户接触到的上网入口之一。
    • 这是因为网络巨头们都希望能将触角覆盖到任何一个可能的入口,门户和搜索走向桌面,桌面软件开始互联网化,巨头们长得越来越像,搜索、SNS、IM成为每个巨头的标配业务。
    • 但显然,智能性并不是云输入法的唯一追求,更重要的是,它代表了输入法以及一切桌面软件的未来。随着计算的服务器化、网络化,所有客户端甚至输入法的地位都会被逐渐削弱,最后都在浏览器上体现。
    • 他认为,今后的互联网会有以人为中心的和以信息互联网为中心的两类入口,前一类是SNS,后一类就是浏览器。
    • 2009年10月,搜狗发表了搜狗浏览器的第一个版本——1.4正式版,而2010年的重点就是搜狗浏览器第二个和第三个主版本的发布和推广。浏览器在未来的一统天下,几乎成为所有的互联网厂商的共识。谷歌、腾讯、百度也都推出了自己的浏览器产品,而曾经的浏览器霸主IE正在节节后退。
    • “在做浏览器的时候,我们是把它当做一个操作系统来做的。”王小川说。他认为,未来的浏览器会往两头走。
    • 浏览器发展的另一头,是与服务结合。“搜索作为工具,已经变成一项服务了,我觉得浏览器未来也会是这样一个方向,
  • Good Products: intimate, intuitive, fun, interactive

    tags: ipad

    • “iPad is something completely new,” said Steve Jobs, Apple’s CEO. “We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before.”
    • iPad’s revolutionary Multi-Touch(TM) interface makes surfing the web an entirely new experience, dramatically more interactive and intimate than on a computer. You can read and send email on iPad’s large screen and almost full-size “soft” keyboard or import photos from a Mac®, PC or digital camera, see them organized as albums, and enjoy and share them using iPad’s elegant slideshows. iPad makes it easy to watch movies, TV shows and YouTube, all in HD, or flip through the pages of an ebook you downloaded from Apple’s new iBookstore while listening to your music collection.
    • The new iBooks app for iPad includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile product. The iBookstore will feature books from the New York Times Best Seller list from both major and independent publishers, including Hachette Book Group, HarperCollins Publishers, Macmillan Publishers, Penguin Group and Simon & Schuster.
  • Good news for those foreigners who want to learn US lectures.

    tags: youtube, speech, recognition

    • YouTube Director of Product Management Hunter Walk kicked off the event by discussing some of YouTube’s goals through the years — one of which is accessibility.

      Walk said that a few years ago, accessibility meant giving users more ways to access their content (for example, through their mobile phones). Now, the company is focusing more on making its content accessible to even more people. Google software engineer Ken Harrenstein then took the stage to walk through some of YouTube’s initiatives on this front.

    • Harrenstein walked us through YouTube’s past feature launches, including the launch of captions and subtitles. In November of last year, the company began to roll out auto-captions on a limited scale, which use speech recognition to automatically transcribe what’s said in a video. And now, it’s going to enable the feature for all videos uploaded to YouTube where English is spoken.
    • Just like any speech recognition application, auto-captions require a clearly spoken audio track. Videos with background noise or a muffled voice can’t be auto-captioned. President Obama’s speech on the recent Chilean Earthquake is a good example of the kind of audio that works for auto-captions.
    • Auto-captions should be available to everyone who’s interested in using them. We’re also working to provide auto-captions for all past user uploads that fit the above mentioned requirements. If you’re having trouble enabling them for your video, please visit our Help Center here.
    • Harrenstein, who is deaf, retook the stage to tell a personal story. When he was at MIT, he didn’t go to many of his lectures because he was unable to understand the lectures (which weren’t signed). Now, he can watch MIT lectures on YouTube, with captioning enabled.
  • It’s hard for jetpack project to fly. 

    tags: Browser, Chrome, extension

    • It was only December when Google officially launched extensions for its Chrome browser. Almost immediately, there were 500 extensions in the gallery as many developers had been working on them for a while. Today, Google is saying that number is now past 3,000. And that’s significant because it’s already pretty close to the browser known for its extensions (which it calls “add-ons”), Firefox.
    • The exact number of add-ons for Firefox is a bit unclear. If you go by the category counts on the add-on site, there are 11,623. But it’s hard to know for sure if there is any overlap between the categories (I couldn’t find any, but I’m not sure there isn’t). More significantly, if you go by Mozilla’s statistic site where they tout their numbers, they claim to only have around 6,000 add-ons. To quote them, “Over 6,000 free, community contributed Add-ons for Firefox – more than for any other browser“. And in case you think this data is out of date, notes other 2010 milestones, such as the launch of Firefox 3.6.
    • Mozilla has done a number of posts recently on its Add-ons Blog to talk about the add-on approval process (here’s a good one from last month). Much like Apple App Store, Firefox add-ons much be reviewed and approved before they can go live. Chrome Extensions, on the other hand, go live immediately except for a handful that access things such as files on a users computer (those are flagged to be reviewed). Almost all of the extension developers I’ve talked to prefer Google’s method, and most of them develop for both. The quick rise in number of extensions for Chrome seems to speak to that.

      Mozilla is trying to do something about the ease of development too. Its new Jetpack project allows developers to create add-ons using HTML, CSS, and Javascript — exactly how developers create Chrome extensions. So if this method of development catches on, it could help Firefox maintain its extension lead.

  • tags: Mobile, market, review

    • One of the worst myths floating around the blogosphere is the wait by some for a “unifying technology” that will make things “simpler and easier” to develop services and apps for the global mobile market.  At times, some have claimed that Java (J2ME) was the answer, then Flash Lite, then Webkit browsers, and most recently HTML5. While each solution has its merits, there will not be any unification anytime soon. Even as HTML5 richness has improved substantially, browser support will still vary and many, many phones will not support HTML5 for 7+ years.

      Anyone who is waiting for a single silver bullet to solve fragmentation issues in mobile will be waiting a very long time, especially if they want to go after the global mobile opportunity. As such, it is important for mobile entrepreneurs to wade in and sort it out for themselves.  No one is going to flatten the industry such as Microsoft did in the PC-era to make it simple.

    • Ask former execs of PSINet (bankrupt operator), AST (bankrupt PC maker) & Packard Bell (bankrupt PC maker) about the impact of the WINTEL “standard” on other PC industry players, and you’ll get a sense why Nokia, Motorola,Verizon, & Sprint aren’t rushing to follow their PC-era predecessors. Common standards = commodity standards for many players in this industry. Sadly, whether or not there is an elegant technical answer, it will be hard to drive any single set of worldwide standards given the different economic incentives of the many players, however good it would be for developers.
    • Bound The Problem & Get Down the User Learning Curve.  So, the critical next step is to limit the boundaries of the problem so you can actually solve it. Are you pursuing an enterprise app or a consumer app? Does your success require broad scale viral use, or is it perfectly good to have 2000 profitable users? Many developers focused on the consumer market are going to find that a blend of mobile web, and prototyping on iPhone-only or Android-only is the right first step and only then expand to broader platforms. Blackberry and WindowsMobile are similarly important in business applications. Rather than the costly efforts of chasing 4-5 platforms at once, focus in on the first one or two, prove your model, then expanding will help to bound the complexity.
    • In Europe, 3rd party retailers such as Carphone Warehouse play a major role, reducing the influence of operator controlled stores. In emerging markets, Nokia is still a major force to be reckoned with. In North America, iPhone is capturing a disproportionate profit share of the industry.  Look at the data sources I link to below and understand which handsets dominate which geography—it is very different by region.
      • Admob Mobile Metrics—a good summary of trends in the mobile data ecosystem from the lens of Admob’s network. A good view of by-country handset types from their view.
      • Chetan Sharma Consulting—Chetan, as an independent analyst publishes some great research on the trends in the mobile data space.
      • Getjar Mobile Statistics—Getjar is the leading independent mobile app store, and publishes stats on download volumes, handset types, etc.
      • Mobile Monday—great entrepreneur organized events getting the mobile community together in over 120+ cities around the world.  If you really are looking for a guide, this is a good place to start
      • WURFL— wireless universal resource file—an open source project; a “config file that contains all info on every wireless device on earth”
    • There’s an incredible startup and wealth-creating opportunity in this new arena of Open Mobile. The smartest entrepreneurs will not wait for these fragmentation issues to be solved but are figuring out now how to pick a use case, a core platform, and geography to bound their problem and get going. Once you have initial momentum, you can pick through these fragmentation landmines, and make a 2nd and 3rd step. Don’t wait for the unifying technology to solve these issues before diving in. Its going to be an exciting time to build great mobile companies this next 5-7 years. See you out there.

Posted from Diigo. The rest of my favorite links are here.

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