Pad Product Strategy
Offer a relatively inexpensive multimedia consumption device + Reinvent reading experience via interactive elements within the ebooks = Charge for brokering reading material (iBooks) = Own publishers as part of a 5-yr growth plan, similarly to music studios but with a HUGE profit twist: embed interactive ads in the ebooks (u cannot do that with songs) and make the money tenfold by brokering the ads yourself (recent acquisitions).
It is clear to me that Apple wants to promote “ebook consumption”. All other features are on the side, kind of side competitive advantages to give iTab an edge over generic ereaders.
1. No interest in “making videos (Apple does not make money of amateur videos – Google does).
2. No interest in augmented reality. Too early for that, unproven business models, iPad too big to take pictures with, etc.
3. Camera would add to the cost
4. Risk of cannibalizing macbook sales by adding HW features
= Leave the camera out for now, focus on “reading material”, see how the market reacts and adjust accordingly (next gen will probably include one)
Apple promotes its own app store + developers. Lock Adobe outside the room, let them spend more money to open the door. When they eventually get in the room, they will see the crowd and be forced out :) goodbye Adobe and nice to meeting you! Stay isolated in the “static” web. The mobile space is ours!
Enough for average readers. Heavy user? Pay more, start storing online (related apple-owned app coming soon, i would certainly believe)
Offer some (keyboard, case, blahblah) to lock third parties out. Let Bose produce the speakers :)
Great. Match the most useless competitor, crash them to the ground, forever. How did they dare launch tablets knowing we are coming?
To me, all the pieces were there. It always takes someone with charisma and talent to put them together. Apple has both. But it also has a couple of problems: Google + Google.