Another alternative is something called mobile image recognition, still in its youth (though Google’s December introduction of its Google Goggles visual search app for Android phones may soon bring it into the mainstream). Here again, you would use your cell phone camera and focus on the wine label. The image is sent as a picture to software that matches it to a pre-existing image in a database. Then the content—the story, if you will—linked to that image is instantly sent back to your cell phone.
Interestingly, you can get the critics’ side of the story much more easily. For example, WineSpectator.com offers its subscribers Wine Spectator Mobile, which is a version of WineSpectator.com optimized for Internet-enabled smartphones, PDAs and other mobile devices.
The key point is that wineries and retailers are simply not doing the sell job. They’re waiting for others (magazines, critics, bloggers, newspapers, word-of-mouth) to do the job for them.