My daily readings 12/17/2009
Bar-code Scanning RedLaser iPhone App reaches 750K downloads, over $1M in revenue
RedLaser has been in the top 5 of the App Store paid apps for 3 months now, and got there without any advertising or marketing whatsoever. Co-Founder Jeff Powers says that though the app hit the market in May, it wasn’t getting any traction. After releasing an update to the app which made it “actually work”, according to Jeff, they saw a dramatic increase in sales. This was despite the fact that they did nothing different upon the re-launch and got almost zero press pickup when they updated the app. The hypothesis is that this came entirely from word-of-mouth sales, which is probably a good bet. Who wouldn’t want to show off to their friends the cool new barcode-scanning price-checking app on their phone? The chart below shows exactly how sales ramped up upon release of the update.
Posted from Diigo. The rest of my favorite links are here.