Hilarious and true. As a writer I see this on a daily basis. Ninety-eight percent of ideas are turds. This means you have to execute a hundred before you get a gem or two. The moment I have a story idea, no matter how half-baked, I commit it to words immediately. It’s almost impossible to tell if an idea will make a good story without trying to write the story.
The patent application lays claim to the methods and software “in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number.”
After the first month of the program it would be extremely interesting to see how many partial ads will be served, the cost difference between a first place and second placement ad, and even how the company deals with multiple-language advertising.