Reading about Craigs list the other day I started thinking about business history and strategy. As entrepreneurs we often get fooled by the deception of history. And it’s easy to see why. All the business books and articles we read on success are based on what someone or some company we respect did. The problem with this is that the world lives in a state of flux, and what worked then, most certainly wont work now. This is where the Craig’s list example comes to the fore.
As entrepreneurs, what we are better off understanding is the insights into why things worked, and try and leverage human behavior in developing a strategic direction to launch our business.
For the last 11 years, I spent most waking hours thinking about how to sell and distribute music. I’m completely unobjective. I don’t have fresh eyes about it anymore. I know my opinion is not to be trusted.
You’d be better off to ask a young music fan or musician, unencumbered by too much knowledge of the past.