We made some changes that will have a short-term impact on traffic. Primarily: 1) improving our copyright filter, which keeps unauthorized content off the site and 2) reducing the aggressiveness of our SEO, which reduces total traffic in the near term but increases the relevancy of Scribd links in search engine results 3) trending down typical in the summer time — we experienced this last year at this time and other major sites (YouTube , Google Books ) are experiencing the same.
We’re not concerned about the dip – we expect traffic to go back up quickly. The metrics we care about at Scribd are active members of our community and uploads of unique, authorized works. As long as these numbers keep growing, we are positioned very well for long-term growth in unique visitors.
These product changes are part of a long-term strategy to focus on user experience and quality content. We call it a “controlled growth strategy”, similar to what Facebook did a few years ago. We have a lot product changes planned in the next few months that will increase quality / relevance / stickiness of the site.