My daily readings 07/26/2009

  • tags: LBS, mobile

  • tags: bookmark, enterprise

  • tags: Bookmark, enterprise

    • Among Qitera’s other interesting features are a Cover Flow-like view of your screenshots, the ability to rate other users’ shared items, and a news feed with updates from all your contacts.
  • tags: bookmark

  • tags: Startups

      • During the dot com boom I founded a software startup with some friends – with me as the CTO. We developed a software for knowledge management. It was a combination of blogs, wikis, a document management system, link managment, skill managment and more. We started in 1999 which was quite early for wikis and blogs (Moveable Type was announced 2001). The link management system was essentialy the same as Delicious later. Beside all those new ideas (for 1999 at least) there were three great features:

        • Everything could be tagged. Skills, people, links, documents, blog posts, wikis, something which is today called folksonomies. Tags could refer to other tags to form onthologies. Tags could link to other documents, blog posts, persons.
        • Everything could be rated from 1 to 5
        • We had a clever fuzzy search based on tags and ratings. Searching for “people with oracle knowledge” would also reveal experts for SQL Server – for example to stuff your project if an Oracle guru wasn’t available
      • So the most important thing is to sell – a fact lots of startups forget. And we did too. After much thought it comes down to these six reasons why we failed (beside the obvious one that the VC market imploded when we needed money and noone was able to get any funding):

        1. We didn’t sell anything
        2. We didn’t sell anything
        3. We didn’t sell anything
        4. The market window was not yet open
        5. We focused too much on technology
        6. We had the wrong business model
      • You don’t need a product to start selling if it’s software. The first sales meetings with managment were perfectly possible with screenshots, mockups and slides. As the topic was new to our customers, we first needed to convince them on the concepts (wikis, blogs, tagging) and that could be done without a finished product.
      • Start selling before you found the company. Start selling now! You do not need to have a company to sell new ideas to customers. Start selling now! When people really want to buy your product, start the company.
    • So the topic of knowledge managment moved up the chain of command and we had no real decision maker. We talked to irrelevant people (because the topic became strategic fast for our customers) and lost lots of time. Ask people if they are allowed to buy your product. Get to the one who says “Yes” fast.
    • As others are practicing now we could have gotten our foot in the door with an open source project, then sell support and enterprise features on top. Companies later paid us money to put features into SnipSnap, make it scale better and for other enterprise thingies.
  • tags: no_tag

    • Two weeks later.  Have I downloaded or even listened to their music yet?  of course not.  Do I know where the card is?  No.  Even if i could find it, I would have to transcribe the information to the section of my notepad where I keep bands I want to research.   Even if my notepad were electronic (ie I own an iphone or blackberry), there is a serious loss of conversion from the content leads written down in the “to research” section of  my notepad to the content that I actually look up and consume.
    • Think about it.  What about cool stuff you see on TV that you want to research later?  Posters you see on the street?  Cool restaurants that you pass by?  Do you always remember to check that stuff out?  I don’t, but i wish i did.  It doesn’t matter what form the content is in- music, articles, videos- offline content capture is clumsy because the place where you keep your ideas is centralized but the places where you consume content are distributed.
    • Instead of displaying urls in movie theatres or handing out business cards on the streets, it would be better if advertisers could send text messages to all phones in a given location – everyone has their phone with them at all times, so that would solve the problem of decentralized content consumption.
  • tags: research, tool, team, bookmark

  • tags: image, bookmark

Posted from Diigo. The rest of my favorite links are here.

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