My daily readings 07/07/2009

  • tags: yahoo, notebook

  • tags: Bookmark

    • Something about a new service called Pinboard is really captivating to me. It’s not even a startup – it’s a side project by a developer, Maciej Ceglowski. Ceglowski is a former Yahoo Brickhouse engineer and has also designed and built an internal data warehouse for Twitter as an independent contractor.
    • What’s wrong with Delicious and how is Pinboard better? The ’simplicity’ of Pinboard? Delicious seems pretty damn simple to me. Adding a bookmark is just a plus button away in Firefox with all the auto-complete tagging goodness.

      In fact, I think it’s too simple. I stopped using Delicious back in 2005 because of its lack of features (aka bells and whistles). Once you get past a certain number of bookmarks, Delicious became unsable. This was before tag clusters and other useful ways to organise and search your bookmarks.

    • Agreed. I have been using delicious for a long time and run into the same issues.
    • I never understood why a great opportunity was dropped by Yahoo on delicious. There are so many pain factors around bookmarks and no one really goes ofter it the right way. Now I am curious to see Pinboard .
    • I am a heavy Delicious user, but now I am using it less. The problem is, it is usually quicker to find something by Google than to dig in Delicious. Its search is a joke.
    • I still use Delicious, but yes, less and less. They really haven’t done anything to improve it over the years. Like, improvements to bulk editing tags and bundles would be nice.
  • tags: Product, management, tool

  • tags: customer, service

  • tags: no_tag

    • While most in the US were celebrating the 4th of July, a Russian immigrant living in New Jersey was being held on federal charges of stealing top-secret computer trading codes from a major New York-based financial institution—that sources say is none other than Goldman Sachs.
      • Testing private sticky note – post by joel
  • tags: education, e-learning, CMS

  • tags: education, e-learning

  • tags: Product, marketing

    • The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this:

      You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.

      If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.

    • But now the goal is to create something absolutely remarkable, until customer word-of-mouth generates a buzz.

      And that’s only limited by your creativity and persistence, not budget.

  • tags: viral

    • The cornerstone of all discussion of the viral loop considers the cycle from acquiring a new user to having them invite others. In equation form:

      viral coefficient = (average number of users invited by each active user who invites someone) x (proportion of invited users that actually join or become active) x (proportion of active users that invite others)

    • In my opinion, if you rely on abusing people’s contact lists for your viral growth, you’re only a few rungs above ordinary spammers. Many reputable companies still do it today, but I don’t think this is something they should be proud of.
    • viral growth does not and should not require dirty tricks. I do not condone any form of spam or other abuse of your users’ precious trust, if only for the reason that once users stop trusting you, it is very difficult to regain that trust – as far as business applications are concerned, this sort of behaviour can kill your reputation dead. None of the principles below require any form of underhanded behaviour to be effective.
    • try to only do things on a user’s behalf when they’ve explicitly done something to request that thing, and they know that what they’ve done will result in a communication being sent on their behalf.
    • certain kinds of applications (e.g. collaboration tools) lend themselves to the concept of inviting others, as part of the core usage of the application. If you can architect your product so that it is one of these applications, that will greatly enhance your viral spread. This cannot be latched onto any application. It needs to be as integral to your application as “getting people wet” is integral to the use of a water pistol.
    • Top Friends did that extremely well. The core usage of Top Friends is to select your top friends and rank them. As part of this process, you are naturally asked to tell the friends about this ranking business, and thus they are invited to use the app themselves.
    • Mob Wars, a Facebook game, applies this concept by constantly reminding its users that new features will be unlocked if they invite more of their friends.
    • Most users will not invite other people when until they’re familiar with an application. If you don’t provide them with something to do before they’re ready to invite others, you will probably lose them long before they reach that stage.
  • tags: mobile, ads

  • tags: enterprise, aggregation, twitter

Posted from Diigo. The rest of my favorite links are here.

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