My daily readings 06/24/2009

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    • “The killer use of this, IMHO, would be the ability to integrate your technology into an already existing block of text hosted elsewhere just by dropping a line of js into the page”

      I double vote for this approach, for selfish reasons (i.e. I might be a customer one day). The reasons are clear: Getting to end users directly is expensive. It would be ‘easier’ to sell Revizr to vertical applications as a plugin and let them spend all that money.

      However, that being said and being less selfish, I wonder if the world is ready yet to build web apps out of other web apps. I don’t think so yet.

      Scribd is a good comparison. They went ad-supported because that is probably the only model right now the market will understand, even if it is not viable. If the tables were turned and I was you, I would really want to charge directly for my costs like a proper subscription SaaS service. Here’s a sobering take on Scribd’s model:

      http://www.mathewingram.com/work/2008/02/19/scribd-cool-feat…

      Other comparisons are web-to-print (e.g. postalmethods.com) and web-to-fax (myfax.com) services, but people are more willing to pay for those because there are obvious hard costs for them.

      I believe that your future is all about being a ‘feature’ rather than a ‘product’. I suppose I’m saying you ought to explore this model alongside an alternate revenue stream that will keep you afloat.

  • tags: Blogger, tools

      • First, WashingtonPost.com will now be using Apture across their entire web site whenever the name of a United States Congressman is mentioned. Just click on their name to instantly view voting records, biographies, and financial disclosures — all without leaving the page. Give it a try right now with these links (if you’re reading this in RSS, open this page in a browser to view the links):

        • see Barack Obama’s missed votes in Congress,
        • Joe Biden’s financial disclosures, or
        • see John McCain’s full WashingtonPost.com congress profile.  

        The WashingtonPost.com has an incredible database of Congress & Votes data going back to 1991, and we wanted to make it even easier for their readers to access this dormant content. There’s a big difference between the availability of information and the accessibility of information. Just because you build a library doesn’t mean people will want to go and read. Apture is a way of bringing the library to users, so they don’t have to go. Reducing the number of clicks or seconds it takes to get to the center of the information Tootsie Pop matters a lot.

        Here are some great examples from WashingtonPost.com:

  • tags: web, frontend, Performance

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Posted from Diigo. The rest of my favorite links are here.

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