My daily readings 05/02/2009

  • tags: no_tag

    • 一次次的“短信门”事件后,李岩相信“剩”者为王。事实上,正规的短信商务仍有很大市场空间。在中国移动的内部统计数据中,企业短信应用是2008年超过10亿元收入的重点集团客户业务。校迅通、农信通、银信通等都是单项产品收入过亿元的业务。
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    • 面对美好的市场前景,已经对SP收缩钱袋的IDG投资家们又把目光拉了回来。但是,李岩认为亿美并不是传统意义上的SP。“亿美与SP有很大不同,因为亿美并不向终端用户收费,只是为商业用户提供服务。”
    • 这一点也正是IDG看好亿美的原因。李建光告诉记者:他第一眼看到亿美的团队,就决定向他们投资,“不管什么人,只要对他所从事的事业如此投入,没有干不好的。”

        李岩表示:之所以这么努力地工作,一个是自己对事业追求的狂热,另一个是非常看好这个行业的发展:移动电子商务的模式与互联网电子商务模式最大的区别在于——肯定赢利。他说,一方面软件和服务可以向企业收费;另一方面,每条短信还要与运营商分成。

    • 今年30岁的李岩,有着丰富的人生经历。创业已经成为他生命中的一部分,此前,为了创业,李岩曾经两度辍学。第一次是上世纪90年代末,李岩在北京大学读硕士,读了两年左右的时候,他萌生了创业的冲动,继而辍学创业。

        两年后,当年第一次创业时的公司已经卖给别人,感觉无事可做的李岩又选择了回学校读书,这次他考上的是中国人民大学的研究生,但命运对他来说似乎是一种巧合,有半年就要毕业的时候,亿美成立,他又义无反顾地来到了亿美。

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    • 在家用电器、终端、设备、服务都会以互联网紧密结合起来,因此今天我们面对的3G的起点,虽然是以手机上网开始,但重点不只是是这些不只是信息的浏览。
    • 移动商务有他的定义,通过移动通讯网络进行数据传输,利用移动信息终端参与各种商业经营活动的一种新电子商务模式。我想澄清两个问题,第一关于移动商务网络的认识,大家不要简单的认为这是运营商的电话通讯网络,事实上我们所讲的未来影响生活的移动商务的网络远远超过这些,包括生活中已经实现的,包括短距离传输技术,比如RFID、红外、蓝牙,事实上各种无线通讯网络承载着各种数据传输,在各种设备上进行数据传输和功能操作,这是移动商务讲的移动通讯网络进行数据传输。第二移动信息终端,也不只是手机,当然中国我们谈移动商务的时候更多更多是对手机。在05年介绍移动商务的时候讲中国有这样的事实,中国人最为熟悉的信息终端不是计算机,而是手机,中国人最熟悉的汉字输入法不是拼音也不是五笔,每天产生最多的汉字的输入法是在9个阿拉伯数字上手机上进行输入,但移动商务指的移动信息终端远远大于这些,可能每个电器都成为移动商务终端。除了手机之外,包括定制终端,比如交警用的机器、移动POSS机,像在北京曾经作过利用移动设备控制路灯,在河北有利用移动设备与工厂排污管道传感器进行连接等等,这些定制终端设备也是移动商务研究的范围。
  • tags: 3G, Mobile, China

    • 35岁的李岩是目前国内最大的移动商务提供商——亿美软通的CEO。在他的眼中,苹果公司压缩了整个音乐产业链,这无疑是技术革新最终会改变商业规则的证明,而如今更大的商业模式的变革风暴将会由3G技术引发。 
    • “我们提供的移动商务无处不在,比如我们给俏江南餐饮提供订单确认服务,给腾讯提供物流通知服务;为华商基金做实时报价;为可口可乐做销售终端数据采集;为惠普做移动管理平台,我们的系统每天帮助惠普全国超过2万名工程师高效工作。”李岩称。随着中国3G牌照的发放,移动商务市场将进一步驶入快车道。他保守地估计,在2009年中国移动商务市场规模将超过100亿元。
    • “在这个信息时代,谁将是未来中国最赚钱的公司?那就要看谁拥有的号码最多。事实也证明了这一点,现在中国拥有号码最多的公司第一是中国移动,第二是互联网公司腾讯,他们是最赚钱的公司,这是因为每一个号码背后都是一个有消费能力的人,服务商通过为他们提供服务产生巨大的价值。”李岩认为,“未来将是一个数码身份的时代,在这个世界中,新的生意模式将会不断诞生。
    • 李岩∶这种改变是无所不在的。日本是全球移动商务应用最发达的国家,乘坐地铁的时候,你直接手机一扫就行,系统直接跟你的银行账户关联,自动扣费。如果你从商店买了一件商品想知道真伪,你可以用手机摄像头在商品上一照,条码扫出来了,产品的说明书也能呈现在手机上。你还可以扫报纸上的商品广告条码,然后通过电话订购获得比零售终端更优惠的折扣。
    • 现在,我们的服务行业已经在悄悄发生转变,周末你如果想看一场电影,可以在手机上选择“移动支付”,系统会先在手机绑定的账号扣分,同时,一个二维条码发到手机上,你到影院后打开手机刷条码,就可以进去看电影了。这种移动支付的方式目前还仅是应用在个别行业中,未来这种应用会越来越普遍。人们的生活将会越来越向无纸化和完全移动化发展。

      所以,未来每个人的身份会由自然身份、通讯身份、支付身份和交易身份四种身份组合在一起。这四个身份就是四个数码身份,并将统一在一起,谁能掌控这个数码身份谁就是最赚钱的公司。

    • 李岩:你知道可口可乐和百事可乐的竞争激烈,其实可口可乐很大的销售量并不是在像家乐福这样的大超市里,最主要的渠道是通过销售终端,比如小的便利店、餐馆等等,事实上,可口可乐和百事可乐之间的竞争最主要就是对零售终端和零售网点的争夺。可口可乐公司需要一个庞大的物流信息化管理系统,我们就给它做了一个数据采集系统。这个庞大的终端市场被划分成小的区域,每个区域都有自己的业务代表,他们每天的工作就是骑着自行车拿着四联单统计出货量,记完之后回到办公地点,录在电脑里才能进公司的ERP系统。现在我们的用户只需要拿一个手机就可以把各种产品的即时统计信息反馈总部,这不仅增强了临时定货的灵活性,更重要的是大大提高了物流速度,加快了现金周转的速度,这对生产企业来讲是至关重要的变化。

      再比如,惠普有一个针对全球服务器用户的金牌工程师服务,如遇服务器故障,客户就打惠普的全球服务电话,终端会自动生成工单,工程师打印后上门服务,然后客户签字确认,再回总部录入电脑确认该服务流程结束,之后可以接收新的任务。现在,我们的系统会让工单自动生成后将含有服务密码的短信发送给报修客户,修理完毕之后,客户把服务密码告诉工程师让他以短信发回给总部。就这一项改变,你知道能为惠普带来什么变化吗?惠普工程师到达客户的时间平均缩短了2个小时,这意味着大量的人力成本被节约了。

    • 李岩:完全可以。这个在国外已经非常普遍,像日本很多的杂志、报纸,全都印着二维条码,如果我看这个内容好,我就拿手机一照,照完之后,马上扫下来,扫下来之后报纸上的什么商品,或者是登着什么招聘信息,我就可以直接上这个网站了,在手机上可以直接下订单。
    • 但互联网上的营销互动和手机上的个性服务大大促进了客户到店人数以及消费。现在,不仅是新兴行业,越来越多的传统行业也已经慢慢地与移动商务靠拢,这是一个大趋势。
  • tags: Mobile, China, 3G

    •   亿美软通毫不费力地得到了Google移动搜索技术的支持——由于跨国公司的一些品牌规划,Google选择了与亿美软通基于移动互联网上进行战略合作。

        3G网络牌照正式发放后的第104天,北京亿美软通科技有限公司CEO李岩宣布该公司推出手机快速上网新应用的专业平台M.CN,通过手机快捷网址的应用、手机中文实名和动态优选导航三项措施,与Google搜索进行无缝链接,可以实现手机用户快速上网,准确找到所需要的网络服务,并为这项应用命名为“移动新干线”。

        与一般手机网站不同,“移动新干线”实际上是面向互联网的商务服务,M.CN将用户常用的手机上网服务有机地融合在一起,使用户无需切换不同网站或进行复杂操作,即可实现直达信息或快速获得服务。例如,亿美软通将手机用户常常用的基本上超过一千家手机网站将他们的信息进行智能评价优化,并添加了本地导航功能。

    • 这是一次Google大中华区战略合作总经理SteveHan和IDG-VC全球副董事长及合伙人熊晓鸽都十分看好的合作。SteveHan认为目前3G商用的最大挑战就是让手机用户快速获得所需的内容和服务。
  • tags: Startups

  • tags: team

  • tags: no_tag

    • The difference between IRC and everything else is the organization of it all.

      It’s hard to track and organize real-time conversations.. they start off in one place and end up in another. And then even if that’s fine, it’s impossible to then categorize the results in any meaningful way that makes it easy for others not a part of the original discussion to go back and view the details of the (large) conversation.

      The nature of emails and other “turn-based communication systems” makes people tend to make each individual “element” of the thread a standalone entity. A single has way better odds of making sense on its own than a single IRC message…

    • Of course, real time is a better form of communication.

      But then, why don’t we just stop using emails, just do video conference, or better yet face-to-face meetings?

      Because there are other limiting factors. For example, no one has the time to have real-time conversation all the time. Real-time also limits the amount of people you can effectively communicate with.

      That’s why we have email/forum/tweet, because they serve different functionality.

      Thus, real-time communication will never replace static communication as long as such intrinsic logistic limits exist.

  • tags: no_tag

    • Now Paul Buchheit is investing in new startups and has co-founded one of his own. FriendFeed is a fascinating combination of a.) an aggregation tool bringing information in from all around the web, b.) a big public conversation and c.) a publishing tool for original content. The service pulls in data from all the different social networks you tell it that you participate in, allowing your FriendFeed friends to see and discuss your activities on those networks whether they happen to participate in them or not.
    • The FriendFeed team regularly rolls out new features faster than you can say “cross-platform microblogging aggregation,” but those cool features haven’t led to widespread adoption of the service yet. As tech blogger Michael Arrington points out, “the fact is that FriendFeed may just be too complicated for the average user to quickly understand… The power users love it. Novices can be overwhelmed.” Facebook also regularly implements the innovative features that FriendFeed comes up with and that certainly doesn’t help FriendFeed’s market share.

      If you want to dive deep into the nitty gritty of how FriendFeed works, our podcast interview with Buchheit and co-founder Bret Taylor from more than a year ago remains one of the best ways to do so.

    • The biggest changes were a new look and, most importantly, a real-time flow of information. Using a technology that Buchheit created in October called Long Polling, FriendFeed now streams all the information it finds from your friends down the page, just as soon as it finds it. Update: Many commenters have argued that this is just like IM or IRC. We’d argue that a fundamental difference is that real-time FriendFeed is about conversation tied to particular links or conversation threads.
    • Buchheit told us that he believes “the appearance of our new interface is loved by many, and hated by others. Most people are probably somewhere in the middle.”
    • Many social networking sites are moving towards real time information delivery instead of requiring page advancement or refreshing to find out what’s new. A year ago we called the real time nexus of Seesmic and Twhirl a vision of the future of the web. Twitter integrated real time search in February. Facebook made its newsfeed real time last month. Bleeding-edge media sharing network Enjoysthin.gs goes so far as to offer a real time view of activity only to paid members of its site!
    • Enterprise adoption of real time communication in general and FriendFeed in particular are topics that some people are discussing. Sameer Patel has written a lengthy article exploring the potential for using FriendFeed in the enterprise and we’ve heard of several companies using the service as a lightweight intranet.
    • Things are changing fast at FriendFeed. Buchheit says that the company believes aggregation to be less important than real time conversation. “The open, realtime discussions that occur on FriendFeed are going to become a major new communication medium on the same level as email, IM and blogging. The aggregation component of FriendFeed is a convinient feature and a component of that openness, but not as central as the discussions.”
    • “It’s very important that new users can look at the product and immediately understand what’s going on and how to use it,” Buchheit told us. “The new User Interface is much more straightforward because all they see is a list of messages and comments from friends, and a box for posting new things. Over time, they are able to discover other features (such as groups, saved searches, imported feed, etc), but those things aren’t part of the initial experience.”
    • “Visual design is clearly a very personal thing — the appearance of our new interface is loved by many, and hated by others (though most people are probably somewhere in the middle). This is why one of the goals of the new design was to accomodate skinning/themes. We don’t yet know the exact timing of the release, but we hope to have a version 1 of themes available in a matter of weeks.”
    • So, here’s a summary. The father of the best web email program on the planet believes that a real-time streaming interface for simplified aggregation of conversation and content from all around the web is going to join the handful of tools we use regularly, like email, IM and blogging.
    • No sir, real time conversation isn’t what’s next. Real-time conversation means noise which is why IRC died and evolved into IM.
    • I was excited about a service a few years ago called Tangler (http://tangler.com) because it was a nice real-time chat room that allowed for rich conversations (embedding media). It was written about a bit here and there and over time, i stopped using it. But if the emphasis is not nec on aggregation, as suggested in this interview/article, then why not hype tangler or one of the plethora of other real-time chat services out there?
  • tags: no_tag

    • The book is “Learned Optimism,” by Dr. Martin Seligman. I’m not going to stand here and read the book aloud, you know that. But I am going to simplify it down to a few points, and you might very well think the book is too simplistic to be worth reading. trust me on this one, you should not judge a book solely by whether you like what I said about it. Read it for yourself and decide.
    • Dr. Seligman’s theory is all about how people explain things to themselves. We all do this, it’s part of the whole sentience thing we have going on. Something happens, and we make up a little theory about why it happened. I look at my friend Joey while I’m talking and smile, and Joey decides it’s because I like him, or because I want something from him, or maybe Joey decides it’s because a Dark Horse Americano tastes so damn good. Whether we are aware of it or not, we’re making up these explanations for events that concern us all the time.
    • So there’s the first thing, personal vs. impersonal. So are optimists more or less likely to “take things personally?” I’m not going to say what he says just yet, but when I was looking at that, I didn’t know what to think. If you read books by self-help gurus, a lot of them talk quite a bit about taking responsibility for everything that happens in your life. It seems they advocate taking everything personally. Yet people who “take things too personally” are often morose, depressed, and defensive.
    • So we’ll come back to Dr. Seligman’s answer after discussing the other two axes. The second axis or binary property was general vs. specific. Remember the fellow who didn’t like andand?
    • The final axis–thanks for your patience with my explanations–is temporal. Some explanations are temporary, some permanent. Here’s an example from just before I started composing my speech. I was struggling with the testing framework for an application, but some weird gem dependencies kept biting me. I could have explained it thus: “Fuck, gems are always a pain in the ass in Ruby,” or, I could have explained it thus: “I had a problem with gems today.” One is a kind of permanent, “it always was this way, it will always be this way” explanation, the other is a very temporary, “it was a problem this one time” thing. So our third axis is permanent vs. temporary.
  • tags: Affiliate, Marketing

    • I can comment on this from the perspective of an affiliate promoting products on networks like CJ. Affiliate programs can be a very profitable way to gain customers, but there are lots of issues that come up. In particular:

      -Before your product is listed on an affiliate network, you need to put down a significant investment- mid to high $XX,XXX as a prepayment to the network

      -Especially for a webapp, there could be issues of rampant fraud-affilites using VCCs to sign up and so on- this is something you will need to be proactive about filtering out

      -Products that do well on affiliate networks have a large target market- if your webapp is niche affiliates won’t bother to take the time to set up campaigns to promote your product

    • Regards to the prepayment, you sure there aren’t networks that just bill when fees are due?

      Regards to fraud, that’s definitely a real issue.

      Regards to niche, from what I’ve learned from doing some affiliate work and research, niche is extremely important and much desired by affiliates – even though my product isn’t narrowly targeted – just saying..

  • tags: Sceenshot, sharing

    • Hazel Folder Setup
  • tags: Startups

  • tags: Tools

  • tags: twitter, backend, sysadmin

  • tags: facebook, Architecture, photo, storage

  • tags: no_tag

    • Our native iPhone application—snap your photos and upload.
      • a bug? – post by joel

Posted from Diigo. The rest of my favorite links are here.

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