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IP, site, and account bans catch maybe 80% of spam. The rest gets killed by human editors.
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SEOmoz | CAPTCHAs’ Effect on Conversion Rates
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From the data you can see that with CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also be people who couldn’t figure out the CAPTCHA and finally just gave up. With CAPTCHA’s on, SPAM and failed conversions accounted for 7.3% of all the conversions for the 3 month period. With CAPTCHA’s off, SPAM conversions accounted for 4.1% of all the conversions for the 3 month period. That possibly means when CAPTCHA’s are on, the company could lose out on 3.2% of all their conversions!
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Carsonified » How to Increase Sign-ups by 200%
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He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase:
“See Plans and Pricing”
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This resulted in a 200% increase in sign-ups. That’s right. 200%.
He believes it’s because people are afraid if they click a link that says “Free Trial” then they’ll somehow automatically signup for something and be trapped. However, “See Plans and Pricing” encouraged them to explore, without the fear of commitment.
If that isn’t a case for conducting A/B Testing, then I don’t know what is.
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Carsonified » Ryan Singer on UI design, Frontend Development, Project Management and Inspiration
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How Do iPhone Users Find New Apps?
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» The shy connector (thinking out loud) — sacha chua :: enterprise 2.0 consultant, storyteller, geek
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Instead of going to general networking events, I prefer to go to conferences and talks where the presentations naturally give us topics of conversation. I’m also comfortable sharing what I’m learning online. Many of my conversations now start with someone else telling me that they’ve read my blog, and the conversation goes straight to interests we both have.
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Jed White’s Blog: Secrets of the TechStars Method for winning the pitch and getting the girl
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Delicious Creator Quietly Launches Threaded Twitter Conversations
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Three Practical Ideas for Using Twitter in E-Learning – The Rapid eLearning Blog
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Aza’s Thoughts » Vote! How to Detect the Social Sites Your Visitors Use
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Carsonified » How to Increase Sign-ups with Easier Captchas
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It can be very discouraging to a visitor if they have to re-enter the captcha text every time they make a mistake on the form. So frustrating in fact, that they’re likely to give up after making a couple mistakes.
Here’s an example from the Gmail signup, of how not to do it:
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Yesterday, I came across a great way to handle this. When you’re signing up for Twitter and you enter the captcha correctly, but make a mistake on another field (like email address), it removes the captcha which means you don’t have to enter it again. Hoorah!
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- “The Future of Frontend Engineering – Learning from Twitter” by Britt Selvitelle
- “The Future of JavaScript Design Patterns – Unleashing Full Object-Oriented Capability” by Dustin Diaz
On a side note, if you’re a frontend developer, you’ll enjoy two awesome talks by Britt and Dustin from Twitter:
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What I would recommend, though, which is what we implemented on my other company’s redesign (yet to go live), is to use some other form of bot recognition first. If the form’s submission was suspicious in any way, then ask the user to do a captcha.
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Posted from Diigo. The rest of my favorite links are here.
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