My daily readings 04/15/2007

By wind333

Steven Hargrove : How to redirect a web page, the smart way  Annotated

    The best way to redirect those pages is by using something called a “301 Redirect”. What this 301 redirect does, is it blatantly redirects to a different page when it is triggered, what makes the 301 redirect the best, is that not only does it accomplish your redirect, it does it safely, no having to worry about the search engines penalizing you for it! To be specific, the 301 redirect tells the browser, or in other cases, it tells the search engines “Hey this page has been moved, here is the correct URL!”. Think of it as you getting mail that is not addressed to your name, possibly addressed to somebody who has lived there prior to yourself, what do you do? You tell the post man (or woman) “Hey they dont live here anymore, here is the correct address”. It is the same concept guys, pretty simple if you asked me!

      Matt Cutts: Gadgets, Google, and SEO » SEO advice: discussing 302 redirects

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